Baby Big Mouth is a channel on YouTube, which is very popular among the smallest users of video platform. The channel became part of the children’s segment of the English-speaking YouTube. It should be noted that at that time this segment was just beginning to develop actively. Thus, the channel «Baby Big Mouth» became one of the pioneers of this segment. In addition, this Internet project has become one of the pioneers of the format “unboxing”. This format immediately captivated the hearts of viewers around the world, which is responsible for the incredible success of the channel! This is reflected in the figures: for several years of fruitful creativity the channel has received more than 6.5 million subscribers, and some video products have received more than 440 million views. This success is due to the fact that modern children belong to the “digital generation”. According to the latest research, kids spend most of their free time on social networks in general and in YouTube in particular. Therefore, content producers focus on the brightness and dynamism of their content. In addition, they use in the video clips popular in the modern market toys and sweets.
What does the content of the channel consist of? It is worth noting that most of the content is devoted to such a cult worldwide sweets, like “Kinder Surprise”. In the Persian thematic block are the angling of new variants of “Kinder Surprises”. For example, a series of sweets in the style of cartoons “Minions”, “Frozen”, “Superman”, “Angry Birds”. In the second block there are reviews of giant “Kinder Surprises”, inside which there are hundreds of various toy figures. In the third block there are reviews on huge boxes with these popular sweets. In addition, the channel creates a video of the training format. Such video lessons teach small audiences such fundamental things as alphabet and numbers, a variety of geometric shapes and colors, names of representatives of flora and fauna.