Baby Joy Joy – Early Learning is a channel on YouTube, which is child-friendly and family-friendly. This YouTube project is relatively young, because it was part of the children’s segment of the English-speaking YouTube in 2016. The authors of the channel are talented animators who work towards the 3D format, as well as voice actors who voice the characters of the videos. At that time YouTube was filled with a variety of children’s channels that had millions of subscribers. However, most of the channels used standard schemes, genres and exploited the images of boring cartoon characters. In turn, the authors of the channel “Baby Joy Joy” decided to create absolutely unique content. They decided to create a YouTube serial about the adventures and routine of a smart kid named Joy Joy. In addition, they abandoned the entertainment purpose of the content, and focused attention on the educational goal. Literally for a year the «Baby Joy Joy» channel achieved success: the project received more than 300,000 followers, and some video products received more than 10 million views and thousands of likes. This is due to the presence of cognitive and colorful content.
What about the content of the channel? The first video block contains video lessons devoted to the study of fundamental things like mathematical operations, a variety of colors and geometric shapes. Kid Joy Joy and his friends Monkey and Kitten sing songs that help viewers learn these concepts. In the second video block there are video lessons about such serious things as human feelings and relationships. In such videos, Joy and his friends tell why friendship and love are important, and what it means to be happy. The third block contains covers for such popular nursery rhymes as “Humpty Dumpty”, “Itsy Bitsy Spider” etc.