Colors Kids is a channel on YouTube, which creates really educational and useful content for preschool children. The channel is relatively young, because it was created in 2015. At that time, the children’s segment of the English-speaking YouTube was actively filled with new channels. Many channels were created for commercial reasons. These were channels that used stereotyped formats, for example, challenges and pranks. Such projects were similar to millions of others. In addition, they created videos that had only an entertainment purpose. But the channel “Colors of Children” chose a completely different path. The channel’s authors decided to create content aimed at teaching and developing of small viewers. The authors of the channel are amateurs who have the skills to write scripts and mount video clips. They create unique stories for each video. In addition, the authors have a pedagogical vein, because they know how to keep the attention of young audience. Also, the channel’s authors use images of popular cartoon characters, which indicates their marketing talent. Thanks to this, the channel has a relative success. This is reflected in the figures: the channel has more than 300 thousand subscribers, and some video lessons scored more than 10 million views.
What about the content of the channel? In the first video block there are video lessons about colors. The role of the teacher is performed by the popular cartoon character Ryder from «Paw Patrol». In the learning process, he uses attributes such as sweets or toys. The second thematic block contains video lessons that teach such things as names of representatives of flora and fauna. A teacher named Old MacDonald acquaints viewers with the inhabitants of his farm. Among which there are chickens, pigs, horses, cows, sheep and others.