Kids Monster is the channel on YouTube, which calls itself “World of cartoons for children”. The channel became part of the children’s segment of the English-speaking YouTube in 2014. This time was characterized by the fact that this segment of YouTube was developing very rapidly. Ordinary children from different parts of the world became real stars of the Internet. But not only children produced content, educators and talented animators also went to the video platform. Teachers were given the opportunity to test educational methods on children from different parts of the world. In turn, the multipliers were able to create entire media holdings within the YouTube. The authors of the project called “Kids Monster” are real multipliers. They create colorful content for children of infant and preschool age. The advantage of the channel is that its creators do not exploit annoying formats and genres. Due to these factors, the channel has achieved certain successes. Look at these figures: for two years of fruitful work the channel has received more than 350 thousand subscribers, and some video products have more than 6.5 million views.
What about the content of the channel? The first thematic block contains gameplays based on popular children’s flash games. The second thematic block contains covers for such popular cartoons as “The Baby Boss”, «My Little Pony», «Paw Patrol». The third thematic block contains mini-cartoons in the genre «tamagotchi». Such videos help children understand how to properly care for pets. In addition, the channel offers viewers cognitive and learning content. For example, video lessons that teach children such fundamental concepts as color varieties, figures and letters, names of representatives of flora and fauna, vehicles, dinosaurs and mythical creatures.