Little Baby Songs – Nursery Rhymes is a channel on YouTube, which is friendly to children and families. The channel was created in 2016 by a married couple and their little son. However, this family is not so simple! They are very talented and creative people, because they independently write scripts for their videos, create musical accompaniment, and, of course, mount each mini-film. In addition, they really know the tastes of modern children, because the main characters of their videos are the most iconic cartoon characters. Therefore, it can be argued that they are quite skillful marketers and have a pedagogical talent! Literally for the time they succeeded and gain a decent number of viewers. Let’s look at the figures that reflect this fact: the channel has more than 200 thousand subscribers, and some video products have about 5-10 million views. The peculiarity of the channel is that it combines fragments of the real and fictional worlds. For example, each video has disguised people as the main characters. At the same time, with the help of video editors, it seems that these characters are immersed in the cartoon world.
What about the content of the channel? The first video block contains a mini-series about the adventures of Elsa from “Frozen” and … Superman. These roles are performed, of course, by the authors of the channel, who are dressed in thematic costumes and have a corresponding make-up. They sing together such popular English songs as «Wheels on the Bus», «Humpty Dumpty», etc. The second block contains educational videos. The role of the teacher is performed by the non-replaceable Elsa and the diligent student is Superman. The third thematic block contains holiday songs performed by Elsa. For example, Christmas and New Year’s, as well as traditional for Halloween or Thanksgiving Day songs.