Media For Kids is a channel on YouTube, which is a platform for a variety of media content for children. Video channel products are both educational and entertainment at the same time. The channel became part of the children’s segment of the English-speaking YouTube in 2014. At that time, there appeared mass channels with children’s content. However, many channels did not attempt to use original themes or formats. Basically, they used profitable formats, like toys unboxing. In turn, the authors of the channel “Media For Kids” chose a different path. They decided to create the quintessence of entertainment and training content. This idea was very much liked by parents of modern children who are dependent on social networks in general and YouTube videos in particular. Thanks to this, bloggers quickly succeeded. Look at these figures: after 3 years of fruitful work the channel received more than 900 thousand subscribers, and some video products have more than 200 million views.
What about the content of the channel? The content of the channel is colorful, and also videos teach children basic concepts. The authors of the channel have a pedagogical vein and knowledge of the psychology of children, because their videos can keep the attention of young viewers. The first video block contains videos dedicated to a cult cartoon called “Pikachu”. In such videos Pikachu plays the role of a wise teacher and mentor. He tells the audience about such fundamental concepts as colors, geometric forms, names of representatives of flora and fauna, emotions and feelings of people. The second video block contains covers for the popular children’s nursery rhyme “Finger family”. In the third video block there are video clips telling about various types of transport. Such videos describe both agricultural machinery and racing luxury cars.