Nursery Rhyme Street – Kids Songs and Rhymes is a channel on YouTube, which is able to immerse the kids in another world. And it started in the distant 2012. In that year, a group of creative guys, consisting of 3D animators and voice actors, decided to create their own channel. They decided not to borrow formats from other representatives of the children’s segment of the English-speaking YouTube. Instead, they created their own virtual world, which was named as a Magical Land called Nursery Rhyme Street. The mini-series, which is created by original bloggers, tells about the adventures of friends named Kate, Chris, Jack and Jill in this world. It should be noted that now most channels for children exploit the images of popular cartoon characters. In turn, this channel creates its own characters, which are truly cultic. Thanks to the fruitful work they managed to succeed: now the channel has more than 400 thousand subscribers, and some videos have more than 10 million viewers.
What about the content? All mini-films on the channel have a single location, which is a Magical Land called Nursery Rhyme Street. However, each film has its own characters, goals, themes. Given this, the content of the channel can be divided into thematic blocks. The first block contains songs about a fairy-tale character named Humpty Dumpty. In these songs it is told that Humpty Dumpty is inattentive and irresponsible. And the main characters help this unhappy king. Such songs have a moral load, they can teach children to be merciful. The second block contains mini-films about the routine of the main characters. Guys tell small viewers why it is necessary to observe hygiene and to study well in school. The third block contains video lessons that teach such fundamental things as simple mathematical operations, alphabet, geometric shapes. In such video clips, the role of teachers is played by five monkeys. Using in the process of learning exotic fruits, they teach the audience how to count to ten or tell the order of letters in the alphabet.