Pinkfong! Kids’ Songs & Stories is a channel on YouTube, which is one of the most popular on the children’s segment. The authorship of the channel belongs to the creative group of animators, artists of the vocal and other genres, as well as to music composers. They created their own children’s channel in the distant 2011. At that time, the children’s niche was not so full, so they had few potential competitors. On the other hand, the authors of the channel had to create something completely new, and not borrow the genre and formats from other children’s projects. Thanks to these creative searches, a project about a fun pink fantasy creation called Pinkfong was created. The first videos on the channel were made by professional animators who used graphics editors and 2D technology. These were short songs in which Pinkfong together with his friends (forest animals) sang traditional Christmas and Christmas songs. Now the thematic and genre palette of the channel has significantly expanded. Due to the variety of content, the channel has made great strides. The project has more than 2.5 million subscribers, and some video products have more than 300 million views. A huge plus of the channel is that it does not exploit the images of popular cartoon characters, but creates a magical and unique world with fabulous creatures.
What does the content of the channel consist of? The first video block contains songs about Pinkfong’s routine. In these videos he tells the kids about why it’s important to eat properly, brush their teeth daily, wash every day, read books. The second video block contains video lessons about such fundamental things as the alphabet, the simplest mathematical operations, colors and geometric shapes. Training is conducted by a hip-hop pig and Mr. Alphabet. In the third block there are covers for popular nursery rhymes like “Finger family” or “Humpty Dumpty”.