RidoKids – Learn Colors For Children is a channel on YouTube, which is relatively young among children friendly channels. The channel was created in 2017 by a creative team consisting of multipliers, voice artists and screenwriters. This time was characterized by the fact that the children segment of the English-speaking YouTube was filled to the brim with a variety of channels. It should be noted that YouTube is also full of clones of popular channels. Many online projects use annoying formats and genres, as well as popular and no longer interesting images of cartoon characters. Therefore, such projects have no particular popularity and success, but are adjacent to a mass of similar non-original projects. A channel called “RidoKids” does not observe these traditions, creating original content with the help of 3D technologies. All videos are training by the format criteria. In addition, the video tutorials are bright and colorful to keep the attention of small viewers. Thanks to the fruitful work the authors of the project were able to achieve successes after 6 months. Judge for yourselves: the channel has more than 250 thousand subscribers, and some video products have more than 14 million subscribers.
What about the content of the channel? The first thematic block contains videos about safe chemical experiments for children, for example, using kinetic sand. The second thematic block contains video lessons that train viewers of such fundamental things as colors and geometric shapes. In the course of training, bloggers use a variety of bright figures made with kinetic sand. The third thematic block contains covers for popular and classic nursery rhymes for children. Dolls and Disney heroes are singers in similar video clips. In addition, the channel offers tutorials for making toys from plasticine “Play Doh”.