Teddy TV – Nursery Rhymes & Kids Songs is a channel on YouTube, which offers children interesting and sometimes «trashy» content. The channel was created in 2015, however, in 2016 the channel had to survive rebranding and modernization. The authorship belongs to a talented group of young people, which includes voice artists and animators. For a year of fruitful work they managed to achieve real success. Just look at these numerical values: the number of subscribers has long exceeded the mark of half a million, and some videos scored more than 10 million views. What is the reason for this success? First, the authors of the channel carefully study the tastes of modern children. That’s why the main character of the YouTube series is Bear Haribo (it’s no secret that the children are fans of this yummy). Secondly, the authors of the channel highlight a variety of topics important for the development of children, such as human emotions and problems of relationships in the family.
What about the content of the channel? It should be noted that all content is dedicated to the world in which Bear Haribo lives. However, each series is devoted to a separate subject, and also has a specific goal. This is due to the existence of several thematic video blocks of the channel. The first block contains a video story about the adventures of Bear and his friends, popular superheroes like Spiderman or Joker. The second block contains mini-series about the life of Bear and his mother and father. They play the role of a family of vampires or zombies, devils or superheroes. In such videos, it tells about the routine of the family, and about such serious things as pregnancy and quarrels between father and mother. The third block contains educational videos. In such videos, Bear acts as a teacher, who tells small audiences about such concepts as color, geometric form, alphabet and numbers.