The Kiboomers – Kids Music Channel is a channel on YouTube, trusted by thousands of parents and educators around the world. The channel was created in the distant 2010, so it is one and the ancestors of the children’s YouTube segment. The channel’s authors are talented animators, music composers and performers. They create really unique and unconventional content. They refused to exploit the images of annoying cartoon characters and commercial genres of video. The authors say that their goal is to create a child-friendly Internet-based platform. They are really successful in realizing this goal, because today “The Kiboomers” is not only a channel, but also a real brand. These songs got so much popularity that the channel had to sell DVD discs with its musical compositions. The content of the channel is really educational, because each video teaches such fundamental things as a variety of colors and geometric figures, alphabet and numbers. Thanks to this useful content, YouTube-bloggers have achieved real success. This is reflected in the figures: the channel has more than 300,000 followers, and some video products have more than 15 million views.
What about the content? The first thematic block contains video lessons that teach such things as decency and good manners. In the second thematic block there are educational songs telling about the traditions of various holidays. For example, New Year and Christmas, St. Patrick’s Day and Halloween. The third block contains videos that tell us that all people are different and unique. Such video lessons can bring up in children a sense of tolerance towards all others, regardless of their nationality, age, hobbies etc. The next thematic block contains songs aimed at teaching things such as alphabet or arithmetic.