ToysMyToys Cartoons is a YouTube channel, which is relatively new on the video platform. The channel was created in 2016, but just a year later the name of the channel became a real brand. What made the channel popular? First of all, it should be said that the authors of the project are talented animators and scriptwriters. Each video is a cover of a popular cartoon. At the same time, the channel’s authors write their own script for each video. Secondly, success is due to the cast of mini-films. The fact is that the heroes of the content are the popular cartoon characters of modern times, for example, Spiderman and Batman, or funny and insane minions. In addition, the authors of the channel are to some extent marketers. The fact is that the main characters of the video are toys popular in the current market. Of course, such content can be interesting to children who are very active representatives of the culture of consumption. It is these components that make the online project popular. This is shown in figures: the channel has more than 120 thousand subscribers, and some video products have more than 10 million views.
However, some comments on the project’s videos contain criticism. The channel is accused of being unoriginal by the genre criterion, and also that it uses too much advertising.
What about the content of the channel? The first video block contains videos on the animated universe called “Lego”. This toy manufacturer is one of the most popular in the world. The channel shoots mini-series about the adventures of these toys. In these films cars and figurines literally come to life! The second video block contains serials dedicated to “Kinder Surprises”. For example, a toy in the form of a minion tries to find these popular sweets in a huge house. Or the train Thomas prepares a gift in the form of “Kinder” for children around the world.